The much anticipated Louis Vuitton campaign featuring Lara Stone, is finally out and we get the first look, before it gets printed on a nice glossy paper all over fashion magazines.  The styling of the ads goes back to the LV roots, after last season's experimenting with Madonna's 80s inspired and overly processed photographs. The colors and the mood are peaceful and sexy, according to Marc... Read More

Louis Vuitton is a brand known for the most creative collaborations the luxury industry has seen: it doesn't afraid to cross mediums and go beyond the sold items - into arts, film and even space. The Journeys campaign, first launched in 2007, now gets a new twist with the ‘Journeys Awards’ in association with one of my favorite filmmakers of all times ("In the Mood For Love&q... Read More

As luxury brands are forced to take part in the democratization of fashion, Louis Vuitton, the brand with the highest digital IQ , creates a new interactive experience for its customers and fans. Starting November 23rd, Louis Vuitton asks you, “Where will your journey take you?” Submissions will be be collected and posted on the flapboards at the Fifth Avenue Maison window displa... Read More

For most top talent, it would be a stretch to follow in the steps of Madonna.  However, it seems Dutch model Lara Stone is up for the challenge.  She has just been tapped as the new talent to be featured in the Louis Vuitton 2010 spring-summer fashion campaign. As you might remember, back in July, we showcased the fall Louis Vuitton ad with the infamous Madonna in an encore perf... Read More

It became almost a tradition for me to start posts about Marc Jacobs with endless love expression , but this time my love is mixed with feelings of disappointment... I'm always curious to see all three collections Marc designs every season for his own two labels as well as for Louis Vuitton, and I often wonder how he manages not to confuse between all three. I think this season he did confuse u... Read More