It appears that Puma is ready to add full-time chic to it' s line with the addition of innovative fashion designer, Hussein Chalayan (best known for his complex collections and fashion storytelling). Puma, who isn' t a stranger to designer collaborations (e.g. Jil Sander in 1998, Alexander McQueen in 2005) is buying a majority stake in Chalayan' s cash-strapped London-based business and making hi... Read More

Lydia Hearst debuted her second line of handbags at Puma on Wednesday morning. After designing a limited edition luxury bag with the active company for February’s New York Fashion Week, the model-socialite is redesigned the tennis racket-inspired bag for holiday at a more mainstream price and using eco-friendly materials. Next next fall, Puma and Hearst again will collaborate to launch a full fitn... Read More

Christian Siriano is the most successful "Project Runway" alum by far! Just weeks after the big shocking finale announcing the 22 year old the winner, he is teaming up with the coolest (although not necessarily matching his style) brand - Puma. He is teamed up with Estelle - Shine chanteuse — and Kanye West collaborator —  to to show off his new mini clothing collec... Read More