Rocawear
Rocawear was launched by rapper and mogul, Jay-Z and his longtime friend Damon Dash.
Beauty compagny Elizabeth Arden has entered into an exclusive global licensing agreement for the development, marketing and distribution of men’s and women’s fragrance, cosmetics, and skincare products with the lifestyle apparel brand Rocawear. A debut fragrance is planned to launch in the fall of 2008. “The Rocawear name connects with the customer we want to attract. Adding Rocawear to our...
