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ChicandUntroubledFashion >> It Thing

Disecting: House of Dereon’s kids ad

By: ChicandUntroubled (214)  |  05/13/2008 11:22 PM
 |  Comments (1) |  |  

Disecting: House of Dereon’s kids ad
Disecting: House of Dereon’s k...

I’m not sure if it was because of a slow news day or because Blackberry was acting up again, but otherwise rational people i.e., professional bloggers lost their damn minds on Friday.

The polarizing topic: Beyonce’s clothing ad for the House of Dereon’s new girl’s line.

Words and phrases like “fuck me pumps” and “whores” were used to describe these tiny tots playing dress up at right.

While the styling may have been badly executed (Tina Knowles, the red pumps were a bit much), there really isn’t much to discuss about these ads.

If there should be any outrage, it should be about the following:

1. There are more people who know about the over-priced line known as the House of Dereon than real designers like Alexander Wang and Christopher Kane.

2. Beyonce will make millions off of this ish and she’s probably never even seen one sketch of the “scandalous” girl’s line.

3. And finally, sticking the darker black girl in one photo and placing her off to the side. Really, Beyonce? Did we never pick-up our copy of Toni Morrison’s The Bluest Eye? Have you not read anything about black models being shutout of runways, editorials, and advertisements for the past ten years? Do you really wish you were a Latina?

As far as the “tarted up” and “adult-ish” outfits the girls are wearing, get real people. Gymboree makes the same get-ups just less golden and over-the-top. And contrary to belief, not EVERY young girl aspires to be Miley Cyrus. So, can we all stop comparing Miley’s Vanity Fair pics to this H of D ad? Please?




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Comments (1)
I think you might be being a bit overly critical on the race issue. As you say, she probably had never even saw a sketch, so why do you hold her accountable for the advertising layout? Moreover, almost all the girls pictured are ethnic or minority, so it's still a step in the right direction.
Comment by: BonVivant @ 05/14/2008, 12:24:16 AM

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