So, once you finish your coffee this morning, you could find yourself doing the following on the niche site:

1. Searching Ebay for all of the enviable sneakers that are featured in the new release section.

2. Reading more fun quotes like this by Erin Magee: “I don’t really pay attention to things like that. I just make what I think is hot and hopefully make it well.”

3. Asking yourself how George Terrific could possibly love McDonald’s that much.

But, if you have a nosy boss peeping over your shoulder every thirty minutes, don’t worry. I plan on posting some of my favorite bits of the Sneaker Freaker coverage on this blog throughout the rest of the week.

Now, back to work.