Brand: Max Factor
Name: Vivid Impact Eye Shadow
Size: 0.95 g / 0.034 oz
Approx. Price: approx. $5.49 USD

I'm definitely a fan of anything that's convenient when it comes to beauty products. The less time it takes me to get ready in the morning, the better (because it means I get to sleep more!), so these Max Factor eye shadow sticks looked pretty cool.

Available in 10 shade combinations, this is a double-ended loose powder eye shadow that comes with its own built-in applicator. Promising rich, intense colour and an applicator that makes it easy to aplpy as a shadow or a liner.

Loving It:
- the colour is SUPER intense - the first time I tipped out some powder onto my eyelid I was shocked at how bold the colour was
- very light powder wasn't greasy or too powdery, and stuck to my eyelid quickly and was pretty long-lasting
- once you get used to it, the applicator helped spread the powder on the eyelid quickly
- double-ended product means you get 2 great colours in 1 and the available colour combinations are really cool
- good blending shadow

Not so Hot:
- is definitely too intense for everyday wear - definitely not something I'd wear to the office, or even during the day
- powder comes out quite quickly so it's hard to regulate if you're applying directly to your eyelid

This eye shadow definitely lives up to its name of "Vivid Impact" - the colours are all bold and intense and really POP. The colour combos are well-thought out and there's something that's suitable for almost anyone. However, this is definitely a nighttime eyeshadow - the colours are too intense for daytime wear (for me, anyway). Also, the powder comes out a little too quickly, so it's hard to apply it directly to the eyelid cleanly.

Here's a neat tip: If you tip a little bit of the powder out onto a piece of paper or surface and then blend the two shades together (and fine tune the amount of each color), it's easier than trying to blend on your eyelid.