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DonnaHoFashion >> It Designer

First Look: Badgley Mischka Create More Affordable Bridal Collection

By: DonnaHo (149)  |  10/15/2009 11:13 AM
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First Look: Badgley Mischka More Affordable Line
First Look: Badgley Mischka Mo...

Brides-to-be, if you ever dreamed of walking down the aisle in a gorgeous Badgley Mischka creation, we have some exciting news. Mark Badgley and James Mischka are creating a secondary, more affordable bridal line this spring.

The designers were inspired to design a collection for brides on a tight budget so they could have their dream wedding and be able to wear a glamorous and classic gown.

“Obviously, with the recession, everything has slowed down to a certain degree,” Badgley said. “We definitely know that we need to broaden our reach.”

The 12-piece collection will range from $2,000 to $4,000 compared to the designers' high-end collection which retails from $4,000 to $10,000.  The bridal dresses in the new line feature the same silhouettes and embellishments Badgley Mischka gowns are known for but of course, at a lower price. Lust-worthy yet accessible, I predict this line could be a huge success.


Tags: Badgley Mischka, wedding, fashion, bridal collection | Source
  

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