Geren Ford presented her Spring 2009 collection on the beautiful rooftop terrace of the Bowery Hotel. Rather than a runway show, Ford's models lined up on pedestals while photographers went from one model to the next snapping away.
The weather couldn't have better for a leisurely cocktail and the fashion that ensued. Very apropos of the temperature, the collection was infinitely summer-like and irreverent.
The aesthetic was that of a Lower East Side hipster fallen in love with color once again. The bright pops of yellows, fuchsias and reds gave the collection a whimsical air, underscored by the flowing and often baggy drape of the clothes which defined the relaxed and casual nature of the collection.
The 80's also found their way back into the presentation in big, teased hair and gaudy buttoned embellishments--one riveted shift teal dress reminded me so much of a jacket worn by my grandmother that I had to do a double take. Most shocking of all was Ford's decision to outfit her models' feet in baggy socks with strappy sandals. Somehow, despite the negative association with German tourists, the look actually managed to seem hip and was a cohesive addition to the clothes.
As a ready to wear collection, the clothes couldn't be more wearable or easy. If Geren Ford's vision of a laid-back, casual summer bohemian is any indication of what lies ahead this week at the tents, women can rest assured they'll have much to choose from.
Adrien Field