December 17, 2008 – My'It'Things (http://myitthings.com), a leading publisher of user-generated fashion content, last night hosted the fashion blogosphere elite for an intimate event celebrating the winner of the "It" Holiday Dress Contest. 

International recording artist Alexandra Alexis was a notable attendee as well as BagTrends.com founder Pamela Pekerman, Anne Fritz of The Jet Set Girls and ex-style editor of Life & Style magazine, Julia Dinardo of Fashion Pulse Daily and Michael J. Pratt of GiftGirl.com among others.

Nuvo, the world's first sparkling liqueur, provided the night's cocktails.

Partnering with Ilus, an exclusive dress rental boutique in New York City, My'It'Things offered the unique opportunity for young designers to have their work carried next to today's biggest designer labels.

The winning design was submitted by Dayna Holli and was conceptualized after painting with elephants during her trip to Ayutthaya, Thailand in June of this year. A similar design was created for THE TRUNK SHOW. The ILUS dress is made of Thai silk from Ayutthaya, organic cotton and vintage beads. Nappokao is the elephant artist. 

Designers were invited to upload their sketches onto MyItThings.com and site users selected the top twenty-five designs through popular vote. Then, the three finalists were awarded $300 to create their garment and ship it to New York where the winner's design was unveiled at a holiday party and will now be available in exclusive couture dress rental boutique, Ilus.

Linda Pratka, Ilus President and Founder, commented on the evening stating, "In this recessionary time, people are trying to save money where they can and aren't as ready to go out and spend on a new dress just for the holidays.  The idea of renting a couture dress is a compromise between looking fabulous and being budget-conscious."         

This is the second contest of this type that My'It'Things has organized.  Two months ago concluded the search for the next "It" Designer, which culminated in a runway show attended by top press members, designers and socialites.

About My'It'Things:

My'It'Things is a leading publisher of user-generated content and one of the most influential online fashion communities.  It offers the fashion conscious crowd a chance to wield an Anna Wintour-like power by turning their opinions into tomorrow's trends.  MyItThings.com was developed by 2BrainsMedia, a New York based, Web 2.0 company.

About Ilus:

Founded by Linda Pratka in 2008, Ilus Boutique is New York's first "luxury on lease" fashion experience. Featuring both established and emerging designers, Ilus offers New York's most fabulous society clientele the perfect dress for any occasion. The entire collection of designer dresses, available to lease at a fraction of the retail price, can be selected from the boutique or from the comfort of your own home online.

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December 1st, 2008: We are excited to announce our top three finalists of the Holiday "It" dress contest, chosen by the judge - Ilus NYC boutique owner Linda Pratka. the lucky designers are Lauren Bander, Dayna Johnson and Adrianna Kinal.

The three designers will be working on the dresses in the upcoming week and we will be revealing the finalists at the Holiday party event on Tuesday December 16th, 2008, 6pm at Ilus boutique. View the invite and please RSVP at rsvp@myitthings.com.

We would like to thank all the designers who submitted their gorgeous sketches and made this contest such a tough competition! Please stay tuned for our next contests announcements. 

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October 20th, 2008: Create the Ultimate Holiday Dress for the Chance to be Carried in an Exclusive New York Boutique!

Many young fashion designers dream of having their clothes in chic, upscale boutique side by side with names like Badgley Mischka, Marchesa and Nicole Miller.  For one talented designer, My'It'Things is making it happen! 

To continue our search for emerging talent in the design world, we'd like to invite all aspiring fashion designers to submit their sketches for the ultimate holiday dress to My'It'Things.  Three finalists will be given $300 to create their garment and send it to New York where the winner's design will be unveiled at a holiday party and made available in exclusive couture dress rental boutique, Ilus. 

As a designer, you may submit as many sketches as you like. The top twenty five designs will be decided by popular vote on MyItThings.com and then narrowed down to three dresses by Ilus founder and president, Linda Pratka.

Grand Prize: The winning dress will be carried in Ilus and featured on MyItThings.com.

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