Click Here
MyItThings.com
  fashion magazine & community, created by you.
SEARCH     
My Column View All 

Add Image TagLeeann (57)


Fashion >> It Brand
Mackage Offers an Enchanted Fairy-Tale Fit
05/09/2008 12:12 PM
Mackage Offers an Enchanted Fairy-Tale Fit
Mackage Offers an Enchanted Fa...

Every woman needs a complementary coat that displays her attitude and flatters her body. However, finding that special jacket isn’t always so simple…until now!

Mackage is an amazing line that values the beauty of outerwear. Never a disappointment, the creators Elise Dahan and Eran Elfassy (who began their design aspirations as grade school friends) consistently develop stylish, yet classic, pieces. Their coats embody sophistication.

For the Spring/Summer 2008 Collection, the theme is an enchanted fairy-tale forest. Advertising their looks with characters such as Snow White, Sleeping Beauty, and others, what woman isn’t immediately intrigued?

To get the inside scoop, I wanted to hear from the Mackage leading lady herself.

Check out my interview with Elisa:

Leeann: I understand that you two are childhood friends who started sketching designs in grade school. When did you come up with the coat concept? And when did you start producing items under the Mackage brand?

Elisa: “Mackage actually started as a leather collection due to the fact that Eran’s older brothers were already in the leather business. When we were finishing design school, there was no such thing as a contemporary leather jacket on the market. The only leather jackets to be found were missy and more commercial, so Eran and I decided to design a collection of contemporary leather. We quickly realized that it was not just contemporary leather that was missing on the market but contemporary outerwear altogether. With this in mind we slowly added wool coats with leather detailing. We then evolved into a complete contemporary outerwear whose signature became that leather detailing. The Mackage collection first started in 1999.”

L: Because you began working with leather, and not specifically coats, do you plan on branching out to other items in the future?

E: “Our goal is to eventually become a lifestyle brand, but we love to be specialized in one category before starting a new one! Branching out into other items will definitely be happening sooner than later. With our roots as a leather company, the natural progression would be to probably go into shoes and handbags….”

L: How would you describe your items overall? And this season’s collection?

E: “Mackage definitely has a trademark style that will always remain from season to season. We are known for intricate construction, sexy and sleek silhouettes and our signature leather detailing. New this season is our A-line coat that still remains fitted, by subtly accentuating the waist. We have also introduced fabrics that have matte and shiny contrasts, glamorous Toscana coats and have perfected our popular new Puffys.”

L: Where do you find inspiration? What lends to your creative process?

E: “Anything and everything can inspire us…from the design of a trendy restaurant found while on vacation, to a favorite actor or musician. Truly, just sitting around playing with fabrics, buttons and a sketchpad is all we need to bounce ideas off of one another.”

L: What message do you want Mackage to send to the fashion world?

E: “That you can still be sexy even if you are all covered up and that a coat is your outfit not just an accessory.”

L: If you had to describe Mackage in three words, what would they be?

E: “That’s a challenge! How about: timeless, sexy, and glamorous.”


 
 |  |  Comments (2) | Source

Other Posts by Leeann
Rihanna's Outfit at the VMAs--Not a Good Choice
Disturbia is exactly what I was feeling when I saw Rihanna's...
Read More
Preppy Sweaters Make a Woman
I have something i need to tell you, my readers. I am addict...
Read More
Charming Cannage Large Shopper in Plum by Dior
I love purses, but usually those that are in the inexpensive...
Read More
Stand Up to Cancer
Today we are urged to Stand Up to Cancer. Almost everyone kn...
Read More
Mr. Steve Madden, You are a Shoe God!
I love boots--but hate the pain that often accompanies them....
Read More

Related Posts
Madras 641
Madras 641 A couple years ago, two nerdy ...
Read More
Abaeté Spring 2009 Mercedes Benz New York Fashion ...
This season, designer Laura Poretzky examined the dichotomy...
Read More
Rock & Republic- Spring 2009 - Mercedes Benz Fashi...
8:00 pm- Monsoons rainstorms and stacked heels dont mix, in...
Read More
Alexandre Herchcovitch Spring 2009 Mercedes Benz N...
It wasnt hard to guess the inspiration behind Alexandre Her...
Read More
Venexiana- Spring 2009 - Mercedes Benz Fashion Wee...
Bad Girl, Gone Good? Kati Stern, designer for Venexiana is ...
Read More
Erin Fetherston- Spring 2009 - Mercedes Benz Fashi...
Somewhere over the rainbow, Erin Fetherston discovered an e...
Read More
Love their pieces! great interview!
Comment by:Yuli @ 05/09/2008, 12:17:08 PM
Love this!
Comment by:emjay @ 05/10/2008, 05:35:41 PM

To comment please Login OR Sign Up
MyItThings is the place for you to blog on fashion, beauty and decor, dish on celebrities, share shopping finds, create wish list, showcase your own designs, meet friends, and much more!
New Member? Join Now FREE!

Advertisement
View All 
Silk Lips Confetti in PinkMarc Jacobs shopper toteSweater and Skirt
Skinny Patent BeltFloral Cotton SkirtThe Skylar Dress by Gentle Fawn
The Ra-Ra Skirt in Black by Tripp NYCThe Bolette Hoody in Black Multi Stripe by pa:nuuRock and Republic Katelynn Patent Boot
Advertisement



Homepage | Fashion | Beauty | Shopping | People | Media | Lifestyle | Luxury | URBAN | Green | Leeann RSS | All RSS Feeds | Leeann Widgets
About Us:   Company | Blog | Press | FAQ | Terms | Privacy | Contact Us | Advertise | Login | Join Now!
©2008 MyItThings.com All Rights Reserved. MyItThings.com is a Trademark of 2 Brains Media, LLC