Parfums Givenchy has just announced that the star is the new face of it’s latest men’s fragrance.

“Beyond his huge celebrity appeal, we have chosen Justin Timberlake because he is a world recognized trendsetter who redefines modern elegance " says Alain Lorenzo, President and CEO of Parfums Givenchy.

The new campaign featuring Timberlake will be unveiled in June 2008 and will be launched in two stages, beginning in the Fall of 2008, with a worldwide roll out across 2009.

This is a first modeling ob for Justin, who joins other fellow celebs to promote perfumes. David Beckham, watch out!