Lauren Conrad's Clothing Line in Peril
Good news! Not only is the train wreck that is the pseudo-reality TV show The Hills currently finishing its final season, but its faux fashionista starlet's clothing line is also going on an indefinite hiatus! Lauren Conrad, who MTV cameras followed to classes at Fashion Institute of Design & Merchandising where she gossiped more than anything else, launched her line, the Lauren Conrad Collection, in the fall of 2007.
Known for its dull and hackneyed designs, the Lauren Conrad Collection debuted to poor reviews from the fashion community as well as poor sales. Perhaps Conrad didn't consider that her tween fan base, the only demographic with any desire to buy her terribly clichéd LA designs, wouldn't be able to afford her outrageously overpriced garments (ahem, the two-tiered dress from L.C.'s collection that she is wearing in the above photo was originally priced at $250). The materials were cheap, miss L.C., and your name can't be worth that much.
In light of the current financial crisis, sales have been especially low, prompting stores like Kitson and Bloomingdale's to cancel their orders for spring and summer deliveries from the Lauren Conrad Collection. As a result, L.C. has stopped producing further seasons of her line.
However, embarrassed by the recent news of her collection's failure, Conrad has defended herself on her MySpace blog:
"A lot of people were under the impression that my line was being discontinued or had been dropped. This isn't the case at all. The truth is I was the one who asked to take a couple seasons off. I have learned so much in the past year and I want to apply that to the improvement of my clothing line. I also wanted to make some changes in production so I would be able to lower the price point."
Well, lowering the price is an obvious necessity at this point. Let's just hope she can also improve the quality and aesthetics of her designs!