eBay keeps proving us all that old cliches can be profitable.

They were the first to prove that one man's trash is another's treasure. Trusting the good in people did very good for their profits.

Is this another rock waiting to be polished and turned into a shinny diamond?

This time our friends at eBay are supporting fair trade and green products, connecting people from struggling countries and consumers looking for quality products.

The website www.worldofgood.com is the result of the partnership between eBay and World of Good Inc, trying to bring fair trade from third world craftsmanship to a wider audience. They also donate 10% of profits back into those communities.

This website works the same as other eBay websites. Buyers will need an eBay user account, Sellers will have to be qualified to the standards, and green products will have to rise up to the high standards to be considered 'green'.

Browsing through the website I saw some beautiful jewelry, coffee from Guatemala, olive oil from Israel, and handmade totes from India. You can read the story behind each product, make sure who the seller is, and have eBay back you up on your purchase in case it is a fraud.

I really hope people won't take advantage of this channel, I can easily see people making up heart breaking stories to promote their merchandise. On the other hand, the good in people shone once, it might just shine brighter again.