It started with models, their health, the obsession about their weight, the struggles, and recently introduced- Vogue.Tv's Model.Live taking us behind the scenes of catwalks and screening calls.

Then we got the designers, what is trendy, how to break through,and the successful show we all wait for- Project Runway who features young designers and their drama.

But what about the executives? the people who work so hard to bring the latest trends, decide what's hot and what's not, and highlight the essentials for each season.

They deserve to be noticed! at least that's what Marie Claire thinks. Starting March 2009 Marie Claire joins the fashion-reality TV world with a new show - Running in Heels.

The show will feature the real life of women executives in the fashion industry, and the omnipresent struggle to balance between an executive's life and family life.

Running in Heels, what an appropriate title, will feature the lives of 15 staff members of the fashion and editorial staff. They promise to show also the lives of interns, and the hierarchy in the office.

The Devil Wears Prada was just an appetizer, now we get the entree.