Even in my IT world, not every day you are invited to the Valentino showroom to meet the head perfumer and hear all the scoop about their latest creation - Valentina Eau de Parfum by Valentino. I had a chance to not only hear about the creative process and try on the scent, but experience it in the most deconstructed way - ingredient by ingredient, eventually combining all scents into the most delicate, delicious bouquet.

With attitude, sophistication and unexpected characteristics, the bouquet of Valentina blends an irreverent Italian floral oriental in which each facet reveals a paradox. Calabrian bergamot is a hymn to exuberance and freshness, shaken up by the insolence of white Alba truffles (yes, truffles in a fragrance, for the first time!). In their trail, jasmine, Amalfi orange blossom and tuberose celebrate radiant beauty while being offset by the rebellious delight of wild strawberries. Finally, the nobility of cedar is seduced by the captivating sensuality of amber.

The beautiful Freja Beha Erichsen couldn't be more perfect to star as Valentina, the face of the brand. Check out behind the scenes of the new commercial, showing the young and rebellious heiress escaping her own birthday party to experience the streets of Rome and their hidden treasures - it looks like a scene from a modern La Dolce Vita movie.

Valentina, a luxurious scent that will make you wonder and dream, definitely belongs to my IT list.The fragrance is available at Neiman Marcus, Bergdorf Goodman, Bloomingdales, Saks, Nordstrom, Valentino boutiques starting today.