Sean ?Diddy? Combs may have missed the American Music Awards on ABC last week, but he was working his TV presence on HSN last night.

The entertainment mogul looks more focused on his fashion and beauty career than anything else these days, and his plan is to charm you this Holiday season with his new collection of strong and sensual fragrances. Not surprisingly, his Classic Men?s Fragrance set "I am king"  sold out of more than 2600 units in 15 minutes.       

The full collection is also available  online at HSN.com                                             

Photo:  Sean Diddy Combs prepares for the launch of his Sean John holiday fragrance collections on-set at HSN headquarters in St. Petersburg, Florida.