I guess lots of people need "hairapy" these days, otherwise I have no clue how Sunsilk is paying tens of millions to Madonna to use her majesty name, photos and tunes in their ads.

Madonna was rumored to have clocked $10 million from the shampoo manufacturer for the use of her hit track Ray of Light in a Sunsilk Super Bowl spot earlier this year. The new Sunsilk commercial  features Madonna's first single, "4 Minutes", from her new album "Hard Candy"

 "We're proud to unveil a powerful advertisement that features a truly inspirational icon along with our new styling products," David Rubin, director of U.S. Hair Care Operations for Unilever, said. "Madonna continues to be such an inspiration for young girls by continuously reinventing her looks, and we expect the new commercial will also encourage girls to evolve by changing their looks and making their hair and lives happen in a variety of exciting ways." 

The result is a video effects masterpiece with an obvious 80s look, featuring the queen of pop in various stage of her career and well... her hair style. In the background is playing the most annoying loop from the "4 minutes" song, stripped from the cool Timbaland and Justin Timberlake contributions, which just reminds us how weak this first release was. 

My advice to Sunsilk is to go back to "Get Hairapy!" concept, at least those commercials were entertaining, and definitely more inspiring to try new hairstyles, than seeing Madge's photo album spiced up with video effects.