Here is a tip from the Vogue insider -

Meet Gwyneth Paltrow, Elizabeth Hurley, Carolyn Murphy and Hilary Rhoda at Bloomingdale's 59th Street, NYC on July 8th, 2008.

These four models were chosen to represent the new Estee Lauder fragrance Sensuous which will launch in June 2008 exclusively at Bloomingdale's first and Estée Lauder counters in July. “Each model represents a different side of sensuality,” “Hilary conveys youth, while Carolyn’s classic look communicates elegance. As an actress, Gwyneth brings an emotional range to sensuality and Elizabeth portrays confidence and wisdom." 

All I can say - that's lots of beautiful women for one sensuous fragrance!