Behind The Scenes: Century 21 Video Campaign Shoot.
Last Monday five of the Style Coalition bloggers (myself included) were invited by the Century 21 - #1 discount store in NYC - to film video segments in their store! While the details of the shoot will have to remain a secret until the campaign release at the end of November, I do want to share some behind the scenes details.
Our schedule was pretty tight, and being on camera in front of the store shoppers didn't make our life easy (definitely provided lots of entertainment to them), but overall we had such a great time with some of my favorite bloggers - Jean V. Pratt from Style Observer, Jennine from The Coveted, Carol from Second City Style and last but not least Jennifer and Beth from Style Bakery. We all were excited to work with this iconic retail brand, which was featured in Sex & The City and has been the ultimate NYC shopping destination for so many years now.
Each of us brought a different angle to the campaign and I can't wait to share with you the videos. Stay tuned for Monday, November 23rd launch!
P.S. meanwhile check out Jean's behind the scenes post.