To stop the rumors about the Bryant Park tents losing their coolness to the new and hip Milk Studios, Maybelline teamed up with "It" girl of the moment turned designer Erin Wasson to stage a giant fashion show at the main tent during the Spring 2010 fashion week.

The show will take place Friday, September 11th 2009 at 8pm, and marks the debut of Erin Wasson x RVCA on the runway.

“Humbled and honored,” are the words Wasson chooses to describe her feelings about being asked to show the new Erin Wasson x RVCA collection at the legendary Bryant Park Tents.

“I’ve spent hours at those Tents as a model, working with some of the icons of American fashion,” she notes. “And meanwhile, I’ve only been doing this design thing for a few seasons (Spring ’10 is season three) and it’s kind of insane to think that I’m getting to show on that same stage. I am incredibly grateful to IMG, Mercedes-Benz Fashion Week and Maybelline New York for giving me the opportunity.”

In keeping with the out-of-the-box thinking that brought together Wasson and surf & skate brand RVCA in the first place, the Spring ’10 show will see the brand bringing a new energy to the Tents. A multi-media installation is in the works and Wasson has personally engaged a special musical guest to play live on the catwalk (details are under wraps until closer to the show).

“It’s really a thrill, to be able to take a venue everyone in the fashion industry knows so well, and bring in new personalities and a new vibe that spin the experience in a different direction,” says Wasson. “I mean, it’s almost too predictable to do something ‘cool’ in, like, an abandoned warehouse. Cool can happen anywhere. It’s a state of mind. That’s the essence of the Erin Wasson x RVCA brand, and there’s no reason not to follow that logic onto the runway.”  

Shall we update the MAC-Maybelline scores to 1-1?