For its fourth annual campaign to benefit UNICEF, Gucci has launched a special white version of its Tattoo Heart Collection. 25% of the sales to be donated for the cause.

"I love the idea of a heart being tattooed onto the handbags," explains Gucci's creative director Frida Giannini, who has designed an exclusive annual collection in support of the charity's lifesaving initiatives in sub-Saharan Africa since 2005. "It's a permanent mark that you can wear with pride that stays with you. I think that represents very well what we are doing here. This is not a one-off programme, but rather an ongoing commitment to the incredible work that UNICEF is able to achieve. It's really our chance to give back."