If you think personal assistants carrying the latest Louis Vuitton "It" bags exist only on the big screen in romantic comedies, you are wrong.
By the time Sex and the City the Movie finished its first weekend, 90% of Louis Vuitton handbags stock of BagBorrowOrSteal.com was "borrowed", gone, vanished and put on unknown wait list...
I suspect that Louise from St. Louis was created by the witty producers as a "recession-affected-fashionista" in order to generate more mass appeal for the ultra snobby high fashion SATC world.
Louise from St. Louis gave to any suburban fashionista the hope for a good (on paper) job, true love with a high school sweetheart and, well... the latest Louis Vuitton bag.
Bag Borrow or Steal was right there to turn this dream (at least the last part) into reality. No wonder that in just a few days the site run out of LV bags, with only 4 currently available to borrow. Although the handbags borrowing site was out there for few years now, I bet Louise from St. Louis would be forever written in the retail industry as the one who officially started the trend.