Tonight on the Bryant Park runway at the Fashion Week Vivienne Tam not only debuted her gorgeous designs, but also her newest collaboration with HP - the digital clutch.
The new look in digital clutch chic marries two cultures – fashion and technology – to reflect a transformative spirit and sophisticated lifestyle. It fuses high fashion, small form factor and innovative function to take the personal computer from a necessity to a lifestyle statement for modern-day women on the go.
“I’m excited to partner with HP again on a new design that truly embodies my inspiration for the new spring collection,” said Tam. “When women around the globe carry HP’s digital clutch and wear my clothes, I want them to feel beautiful and confident.”
The notebook design reflects Tam’s spring 2010 collection, inspired by the classic Chinese love story, “Butterfly Lovers,” a beautiful tale of freedom, romance and inspiration.
“With her spring collection, Tam debuts HP’s next tech must-have,” said Satjiv S. Chahil, senior vice president, Worldwide Marketing, Personal Systems Group, HP. “Products as beautiful as those Vivienne makes deserve to be presented in an inspiring, unique retail experience, so we’ve extended our partnership to showcase her line in Vivienne’s Soho boutique.”
First photos of the clutch from the runway were just posted on HP's Flickr and the recorded version of the show live streaming is available on stylecaster.com/viviennetam, including the pre-show hosting by yours truly. Enjoy!