I love when companies get creative in introducing new products to the market, especially when they choose unique (read non-celebrity) people to be their voice, just like Volvo did in this latest launch.

To debut their new S60 car Volvo hired blind painter Esref Armagan to depict the car, which won't be fully revealed until 2010 and is described by Volvo's design director Peter Horbury as having "a much more dynamic and sculpted form than any previous Volvo."

Esref, from Turkey, blind since birth, is renowned not only for the beauty of his art, but for his ability to paint objects, in perfect perspective, something previously thought impossible.

This mini-documentary is showing Esref as he paints the vehicle - a really fascinating process! Enjoy and get inspired!