The latest rumors are saying that Lily Allen - who recently slimmed down from a UK dress size 12 to a size 8 - will follow in the footsteps of Kate Moss, Maggie Gyllenhaal and Dita Von Teese to front the racy British lingerie line Agent Provocateur. According to a source, Allen was named the new face of the brand, shooting the upcoming Spring/Summer 2008 campaign in London over the weekend.

"Agent Provocateur's campaign for 2007/08 is called The Adventures of Miss AP. It consists of four stories: the first launched in September and starred Maggie Gyllenhaal, and the second, which has just launched, is called "Lady of the Manor" and stars Catherine Bailey. Agent Provocateur will be launching two more episodes in the series in January and April 2008.

Lily - who reportedly received a whopping six-figure sum for the deal - has put her weight loss down to hypnosis. She said recently, "After the hypnotism I want to go to the gym every day otherwise I feel really bad. I just want to get more toned and healthy. I'm really good at the moment - I've never been happier."