Sisley went down the wrong path here with this ad. I do appreciate bold ads, but these days we have enough of bad role models, no need to include them in promotions. The new ad slogan is "Fashion Junkie" which doesn't leave any doubt regarding the intentions of this photo. Looking at first the idea seemed smart, until you realize the creepiness. The industry has been trying hard to clean up their act with healthy looking models that eat, exercise and don't do drugs, and then a company like Sisley goes and promotes it again. Someone needs to tell them that Heroin chic is so out of fashion, and drugs are not the best way to get people to buy your products. I'm sad for Sisley, because I actually like their clothes.