Ok, all the "Hills" fans! If you are on team Lauren you will be excited to know that she launches her first fashion collection today, on Heidi's bday!! That's a real war, ladies. Lauren shows that she might have lost her man Spencer Pratt to Heidi Montag, but she is the one that is actually having a future career once The Hills is over. Well, maybe it's a little too much to say about her new collection. While I give her kudos for the business skills to turn her name into a fashion brand, her collection is pretty disappointing. $140 jersey dresses? Haven't we seen too much of these last summer? It's a little boring I must say. The scarf she is wearing is kind of cute, but I wouldn't pay $29 for that. She is not Pucci... yet... This is what her website says about the launch:

Lauren Conrad is proud to announce her first collection, perfect for every occasion. Turning her dreams of becoming a fashion designer into a reality, Lauren Conrad Collection reflects Lauren's upbringing in Southern California, embracing the laid-back lifestyle with dresses, tops and silhouettes that feature novelty detailing, playful accents and clean lines and shapes. All of Lauren's looks can easily be transformed from day into night, without skipping a beat. This Fall, Lauren Conrad Collection will offer timeless pieces that are sophisticated and chic, to bring out the California girl in you!

So maybe I'm not a California girl, but I really don't see how this fashion line is special. What do you think?