Not long ago I wrote about Heidi Montag who is launching her own line to compete with Lauren Conrad's collection.

Today WWD reports about another "The Hills" star to jump into the fashion fray: Whitney Port is launching a young contemporary line called Eve & A for fall, which will make its debut in the Movement showroom on Friday at the Los Angeles market.

Port may not have Fashion Institute of Design and Merchandising training like her co-star, Conrad, but she did grow up in the business. Her father, Jeff Port, owns the apparel company Swarm (the nickname of the seven-person Port family), which manufactures the young men's line Shades of Gray. The company also is backing Whitney's line, a 17-piece collection of convertible dresses, tops and jackets that will wholesale for $40 to $250. Along with co-creative director Adrienne Baravetto, Port designs cocktail and partywear, much of which should be appropriate to don at her next gig as an intern at the public relations firm People's Revolution. 

Let's just hope the line will be a bit less blend than her co-star's one... 

And the big question is - which one of "The Hills" girls collections would you wear?