EDUN, a luxury apparel line designed by a genius partnership fused between Bono and NY designer Ali Hewson, has captured the hearts of socially aware fashionistas everywhere.
Fashion truly designed for a cause, EDUN' s enchanting designs go deeper than the luxurious thread, fabric, and fit. Inspired by nature and created for change, the apparel line is used to build sustainable economies for struggling communities in Africa, India, Peru, and around the globe.
EDUN enables communities to bring in capital through the means of manufacturing and production. Factories at which the product is produced, provides job opportunities for locals and generates revenue from the purchased product. EDUN promotes a for - profit business based off trade, manufacturing and purchasing their product solely from their Co - ops. Noted on the EDUN website (
www.edunonline.com), " If Africa could regain just 1% of global trade, it would earn $70 billion more in exports each year. This is several times more than what the region currently receives in international assistance".
Promoting global economy can only result in overall economic growth and hopefully one day pull communities out of their severe poverty levels. With a brand so dedicated to being the change needed in our modern world, EDUN is truly the beginning of a fashion revolution and a refreshing breath of integrity that still exists in our sometimes seemingly materialistic world.
*** NOTE *** : if you think their fashion is similar to the bamboo shirts you see at Whole Foods, do not be fooled. This is edgy, innovative, ready to wear, runway sporting, fashionista worthy apparel. Check it out on Edunonline.com and make a difference today.