Imagine your bicycle could smile... Joyrider does!
Designer Moritz Waldemeyer has taken the boring bicycle and given a subtle input to make it a must have machine which might end up spawning a cult following and creating an all new fashion trend. The Joyrider’s wheel spokes light up into two cute smiley’s as the rider pedals the bicycle creating a cool looking orange halo, smiley on each rotating wheel.
This cool cycle was auctioned off for £2000 !! We all know smiles are priceless!