The new ZUNE campaign takes you to the psychedelic journey, Alice in Wonderland style.

It looks like they try really hard to be different from iPod, which is great, because it makes them create nice commercials.

It's overloaded with special effects and animations, and having some nice background music - Lake Michigan by Rogue Wave.

Overall it's pretty colorful and very feminine - do they target mostly women these days? I love the commercial and the new site.

You are invited to take the Zune journey here http://www.zunejourney.net