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Entertainment >> It Celebrity
The marketing strategy behind Britney's rehab
03/18/2007 10:05 PM
http://britneyspears.com
http://britneyspears.com
I don't know what came first - the rehab or its marketing strategy, but there is no doubt that Britney is working with the best in this business. Just a week since her little break down, and there is already an entire new website that plays great with our sense of compassion for the bold and confused ex-pop diva. Compassion is the last feeling that left after seeing someone falling so deep down and for such a long time. What could be more brilliant than putting her picture from 10 years ago - of the Britney we all fell in love, and letting people write their best wishes in a simple one-click form. Marketing genious! I can already imagine their next step - Britney with brand new extentions, coming out of rehab that she survived only because of her fans support. Maybe even a new single or a fragrance called "Survivor"... Just a few ideas.


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I already see a "Dear fans" letter stapled at rehab coming u soon
Comment by:bunnybun @ 03/20/2007, 12:16:55 PM

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