MyItThings.com and ILUS Announce Online Design Contest in Search of the Holiday "It" Dress.

PRLog (Press Release) – Nov 05, 2008 – My'It'Things (http://www.myitthings.com), a leading publisher of user-generated fashion content, today announced the launch of the "It" Holiday Dress competition.

Partnering with Ilus, an exclusive dress rental boutique in New York City, My'It'Things is offering the opportunity for young designers to have their work carried next to today's biggest designer labels.

Designers are invited to upload their sketches onto MyItThings.com now through November 30th.  My'It'Things site users will select the top twenty five designs through popular vote. Then, the three finalists will be awarded $300 to create their garment and ship it to New York where the winner's design will be unveiled at a holiday party and made available in exclusive couture dress rental boutique, Ilus. Visit http://MyItThings.com/ILUS for submissions info.

"The contest offers great exposure for new and emerging designers," says Yuli Ziv, Editor-in-Chief of MyItThings.com.  "Our social platform provides them with a unique chance to get immediate feedback on their designs from the site's community of trendsetters, tastemakers and fashionistas."

Linda Pratka, Ilus President and Founder, adds, "In this recessionary time, people are trying to save money where they can and aren't as ready to go out and spend on a new dress just for the holidays.  The idea of renting a couture dress is a compromise between looking fabulous and being budget-conscious."          

This is the second contest of this type that My'It'Things has organized.  Last month concluded the search for the next "It" Designer, which culminated in a runway show attended by top press members, designers and socialites.

About My'It'Things:

My'It'Things is a leading publisher of user-generated content and one of the most influential online fashion communities.  It offers the fashion conscious crowd a chance to wield an Anna Wintour-like power by turning their opinions into tomorrow's trends.  MyItThings.com was developed by 2BrainsMedia LLC, a New York based, Web 2.0 company.

About Ilus:

Founded by Linda Pratka in 2008, Ilus Boutique is New York's first "luxury on lease" fashion experience. Featuring both established and emerging designers, Ilus offers New York's most fabulous society clientele the perfect dress for any occasion. The entire collection of designer dresses, available to lease at a fraction of the retail price, can be selected from the boutique or from the comfort of your own home online.