Last month, Victoria Beckham's new campaign as the face of Emporio Armani underwear was unveiled at NY's Macy's. Earlier today in Selfridges in London, the media frenzy was over the unveiling of David Beckham's new campaign for Emporio Armani Underwear. And women all around the world have sighed out loud ever since.

In times of harsh economic climate, the House of Armani has managed to stay strong on sales and bypassing recession. Just a couple of months ago, Giorgio Armani opened up the much-hyped Emporio Armani store in NYC. Business is going strong. It is little wonder why, with campaign images like these...