I am not one who would buy a celebrity-endorsed fashion items, except if they come from people with fashion background themselves. Yes to Kate Moss' TopShop and in the past Temperley and Proenza Schouler for Target. Speaking of Target, how horrid is the McQ collection from Alexander Mc Queen for Target? Unimpressive in many levels. Just cause it's mainstream prices, doesn't mean you should slack like that, Mc Queen. Learn from Comme de Garcons and Victor & Rolf for H&M. Quality and decent designs: you should have done better.
As I read the press release by Brown shoes about its collaboration with Fergie, I couldn't help but wonder if they would be any good. I know I'd never wear something that has Jessica Simpson attached to it, but Fergie is cool and talented. I like her style, though it's not what I would hold as my own but then again stage presence differs from appearing like a professional journalist.
So I went ahead and tested the www.fergieshoes.com. The royal purple background colour has a posh feel to it and Fergie looks gorgeous on the main picture though just a tad overdone on the airbrushing department. Then the shoes...they are decent-looking and attractive. Prices range between US $65-130 but for the looks that they are offering, it's well-priced. Quality-wise looks good on the pictures.
On the website the different looks are categorized as Kicking Back, Paparazzi Ready and Glitterati. Plus a section on Fergie's favourites. A plus on the website is that each look is included with multiple views of the look without annoying effort of clicking the mouse unneccesarily. A plus if you, like me, review hundreds of items on the net by lunch time. I went ahead and purchased the Jonas style, black snake-print gladiator-style slingback with zipper top. I put down extra shipping costs so I could get them fast.
Fast forward three days later: good packaging. Now the shoes...they are...GREAT! Comfortable enough to wear and despite the thin-heels, they are not hard to walk with. The zipper-front is actually useful for both as an add-value and comfort level. I didn't have to zip it up all the way to the top and they still felt secure. I road-tested them by wearing the pair to a CEO-of-an-art-production-company's birthday party at Bardot. I didn't exactly danced with them but I walked around the club tall and hot. They probably thought they were Choos, but no one asked.
Verdict: go get them. I will probably be getting more since I'm on recessionista-mode. Trading in Lulu Guiness for Fergie shoes this season. So I can buy more clothes....
And here's a few a couple of my picks from the line for Spring shoes.