Dove commercials have been doing a fabulous job so far in getting the "real beauty " message across. "Evolution" , their first campaign, showed an amazing transformation of an average women into this beauty goddess, all with the help of makeup and computer effects. This time they target parents of the young girls, who sometimes start using their mascara too early or get worried about their weight too much.

"Talk to your daughter before the beauty industry does" is a very clever slogan. I hope this commercial gets as much buzz as the first one and really send this message across!