Sony has a very challenging holiday season, they know they are going head-to-head with the Wii, they also know the holiday season is the best time of year for them.

So, they are getting ready and are trying to concur more fans with a new TV ad. The artistic, well executed ad is trying to show their users the PS3's strengths, its versatility and the different angles it has and the different places the user can take it to.

Might be a bit to artsy for those looking for thrills, but it might just take on a new fan group – after all they do promise entertainment as you've never seen before...