Diesel has opened its "Fuel for life " factory this week, a website which provides customizable options for their new fragrance.

Limited to 20,000 bottles the customizer gives both men and women the opportunity to choose from ten different colors for both their leather pouch and strap, as well as ten different logos for the back of the pouch and four for the front. Once the bottle packaging is complete, designers can click through to the shopping cart to purchase the $129 fragrance ($145 total with shipping).

Hurry up and get your limited edition bottle, there are only 19,000+ left! http://www.diesel-parfums.com/factory/

Of course, you can skip the designing part and go to the original Fuel for Life site which is still open, with brief, artsy video spots that beg the question, "Are you alive?," a wheel of life that you can spin to open up to the unknown as well as a series of Fuel for Life stories.