Iconix Brand Group, Inc. announced earlier today the latest IT face of its spring marketing campaign for CANDIE'S (available only at Kohl's), Lea Michele -- best known for her role on the widly successful and Golden-Globe-Award-winning musical television series, Glee.
Lea is the perfect addition to the list of famous CANDIE'S spokesmodels, including Britney Spears and Fergie. “Candie’s is such an iconic brand and I am so happy to be working with them,” said Lea Michele. “The concept for the new Candie’s at Kohl’s campaign is about enjoying being at home, feeling relaxed, comfortable and happy”.
The multi-media campaign, entitled “Hangin’ At Home”, features Lea striking playful poses in the kitchen, pool-side, and cozying up in her 'bedroom'. The images were photographed by Yu Tsai at a private residence in Beverly Hills -- they are set for official debut in March issues of Seventeen, Teen Vogue, and Cosmpolitan magazine, to name a few.
Spring just keeps getting more and more exciting -- shop CANDIE'S now.