At least that's the motto of Steve and Barry's. With over 260 stores worldwide, the two billionaires have created a fashion mecca where their clothes are selling dirt cheap. Seeimingly, shoppers are exclaiming about how much they've saved instead of how much they've spent after shopping at Steve and Barry's stores. How is this possible?

The two men who doesn't even advertise simply enlisted the help of celebrity to create buzz. Stars like Sarah Jessica Parker whose clothing line is front and center at the stores, as well as Venus Williams and Laird Hamilton, the surfer. How chic is that? Celebrities making cheap, well 'cheap', or at least affordable to the general public.

Celebrity clothes, sneakers, and accessories are selling for less than $10.00, $8.98 to be exact. Steve and Barry still refuses to consider raising their prices by one cent!

At Steve and Barry's, "Fashion is not a luxury"